The Farm CEO Playbook
Business strategies for farmers who want more profit and less stress.
What Is It?
The Farm CEO Playbook is over 100 pages of business strategies, tips, and ideas for American row crop producers who want to lead their operation like a CEO, not just a laborer or machine operator, and who want to be more efficient and more profitable.
The Playbook is written by a real farmer -- not a consultant, pencil-pusher, or professor -- and is full of real-world experience from someone who faces the same challenges every day that you do.
In The Farm CEO Playbook You'll Learn...
- How to stop thinking like an employee and start thinking like a CEO.
- The highest ROI activity a farmer can do, and how to do it better.
- The most important question that a CEO must ask almost daily.
- The one task that will separate the successful farms from the unsuccessful over the next 10 years.
- How to focus on the things that can drastically affect profit and ignore the rest in a world of too many options and too many decisions.
- The 3-Step Profit Formula that shows you where to look for more profit.
- A systematic way to find and implement the best new practices for better yields and more profit.
- Perspectives and insights on fertilizer, machinery, land, and marketing.
- How to avoid the most common thinking mistakes that lead toward unprofitable decisions.
- The most important trait of a successful Farm CEO.
- And much more...
The Playbook is divided into easy-to-digest sections. Each section ends with thought-provoking questions that are designed to produce valuable insights into your unique operation, because no two farms are the same.
Who Is This For?
I farm full time, growing corn, soybeans, and wheat in the Midwest. That is my experience, my passion, my language. My material will be most relevant and useful to American row-crop producers. If you grow oranges in Florida or watermelons in Ecuador or hydroponic spinach in your basement, the Playbook probably isn't for you.Â
My "Nothing Crazy" Promise
I will not ask you to do any of the following:
- Start a new business to turn your crops into whiskey or soap
- Grow a new crop that you are unfamiliar with
- Speculate in the market
- Try my special foliar product (I only sell books)
While those ideas may sound interesting to some, I still believe that a standard grain farm can be successful by growing ordinary crops with exceptional management.
So instead of crazy ideas, you'll find real-world insights and tips that I've used in my operation, things like:
- The big question you need to ask if you want to rent more ground.
- A quick calculation to fairly compare all your rented acres to find winners and laggards.
- 12 factors to consider when buying land, besides acres, location, and price.
- The best way to quickly assess the financial strength of your local competitors.
- A crucial lesson farmers can learn from Fortune 500 companies.
- How to make sure everyone on your team is on the same page and working toward the same goal.
- The difference between money-making assets and money-losing assets, and a hard look at the most common money-losing asset in ag.
- A calculation that will help you find the most economical fertility products.
- How to run simple on-farm trials to test out new ideas on your own ground.
- How to “grade” yourself on your marketing performance.
- The common mistake that can screw up cost of production calculations.
- An easy way to find financial “leaks” that are draining your profits.
In the end, this book isn't about gimmicks, get-rick-quick schemes, or magic potions. It's about thinking strategically, prioritizing the right activities, asking the right questions, and finding ways to make your operation successful and resilient in good times and bad.Â
The Industry's First 100X ROI Guarantee
I often see companies making yield improvement claims, and I think "If they're so confident, then why don't they put a guarantee on it and give me my money back if it doesn't work?"
So here's my guarantee. If you read the Playbook, answer the questions, think about your operation, and decide that the information isn't going to add $20,000 to your bottom line, then I will give you a full refund. That's 100 times the cost of the book.
Either you get a 100X ROI on this book or you get a refund. Are there any other ideas you are entertaining that have that kind of ROI potential?
Order Your Copy Today
If all the above sounds interesting to you, click the button below to get your Playbook on the way.
