The Farm CEO Playbook
Business strategies for those who run the farm,
and those who hope to someday.
What Is It?
The Farm CEO Playbook is over 100 pages of business strategies and ideas for American row crop producers who want to lead their operation like a CEO, with a focus on strategic planning to increase long-term profitability.
The Playbook was written by a real farmer and is full of real-world experience from someone who faces the same challenges every day that you do. It helps you focus your time on what truly drives profit, cut through the noise of endless tasks and decisions, and use what you already have more effectively.
In The Farm CEO Playbook You'll Learn...
- How to stop thinking like an employee and start thinking like a CEO.
- The highest ROI activity a farmer can do, and how to do it better.
- The most important question that a CEO must ask almost daily.
- The one task that will separate the successful farms from the unsuccessful over the next 10 years.
- How to focus on the things that can drastically affect profit and ignore the rest in a world of too many options and too many decisions.
- The 3-Step Profit Formula that shows you where to look for more profit.
- Perspectives and insights on fertilizer, machinery, land, and marketing.
- A systematic way to find and implement the best new practices for better yields and more profit.
- The most important trait of a successful Farm CEO.
- How to avoid the most common thinking mistakes that lead toward unprofitable decisions.
- And much more...
The Playbook is divided into easy-to-digest sections. Each section ends with thought-provoking questions that are designed to produce valuable insights into your unique operation, because no two farms are the same.
Who Is This For?
I farm full time, growing corn, soybeans, and wheat. That is my experience and my passion. My material will be most relevant and useful to American row-crop producers. If you grow watermelons in Ecuador or hydroponic spinach in your basement, the Playbook probably isn't for you.Â
My "Nothing Crazy" Promise
I will not ask you to do any of the following:
- Start a new business to turn your crops into whiskey or soap
- Try my special foliar product (I only sell books)
- Speculate in the market
- Grow a new crop that you are unfamiliar with
While those ideas may sound interesting to some, I still believe that a standard grain farm can be successful by growing ordinary crops with exceptional management.
Practical Insights and Tips
So instead of crazy ideas, you'll find practical insights and tips that I've used in my operation, things like:
- The big question you need to answer if you want to rent more ground.
- A quick calculation to fairly compare all your rented acres to find winners and laggards.
- 12 factors to consider when buying land, besides acres, location, and price.
- A way to quickly assess the financial strength of your local competitors.
- How to make sure everyone on your team is on the same page and working toward the same goal.
- A crucial lesson farmers can learn from Fortune 500 companies.
- The difference between money-making assets and money-losing assets, and a hard look at the most common money-losing asset in ag.
- A calculation that will help you find the most economical fertility products.
- How to run simple on-farm trials to test out new ideas on your own ground.
- How to “grade” yourself on your marketing performance.
- The common mistake that can screw up Cost of Production calculations.
- An easy way to find financial leaks that are draining your profits.
In the end, this book isn't about gimmicks, get-rick-quick schemes, or magic potions. It's about thinking strategically, prioritizing the right activities, asking the right questions, and finding ways to make your operation successful and resilient in good times and bad.Â
How Does This Compare to Consulting?
There are many individuals and groups that do farm consulting, and they provide a valuable service. However, the most common reasons that farmers do not hire a consultant are the high cost, often in the $5000-$8000 range, and the time commitment that can include multiple meetings, calls, webinars, and sometimes travel for group meetings.
As useful as that can be, I do not have the time to do all that since I’m running a farm full-time. The Farm CEO Playbook is like a “Home Study Do-It-Yourself” consulting course that will cover many of the same topics but with a much smaller time commitment and a fraction of the cost.
My Simple Guarantee
I often see companies making yield improvement claims, and I think "If they're so confident, then why don't they put a guarantee on it and give me my money back if it doesn't work?"
So here's my guarantee. If you read the Playbook, answer the questions, think about your operation, and decide that the information isn't going to add meaningful profit to your bottom line, just email me and I'll give you a full refund, no questions asked.
Order Your Copy Today
If all the above sounds interesting to you, click the button below to get your Playbook on the way.
