Introducing The Farm CEO Playbook
Business strategies, tips, and ideas for those who run the farm, and those who hope to one day.

What is It?
The Farm CEO Playbook is a 100+ page binder full of business strategies, tips, and ideas for American row crop farmers. The main focus is on becoming a better CEO of your farm, with the ultimate goal being to have an operation that generates consistent long-term profits and is less stressful to manage and run.
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In The Farm CEO Playbook you'll learn...
- How to stop thinking like an employee and start thinking like a CEO.
- The highest ROI activity a farmer can do, and how to do it better.
- The most important question that a CEO must ask almost daily.
- The one task that will separate the successful farms from the unsuccessful over the next 10 years.
- How to focus on the things that can drastically affect profit and ignore the rest in a world of too many options and too many decisions.
- The 3-Step Profit Formula that shows you where to look for more profit.
- A systematic way to find and implement the best new practices for better yields and more profits.
- Perspectives and insights on fertilizer, machinery, land, and marketing.
- How to avoid the most common thinking mistakes that lead toward unprofitable decisions.
- The most important trait of a successful Farm CEO (nobody is talking about this).
- And much more...
The Playbook is divided into easy-to-digest sections and sub-sections. Each section ends with thought-provoking questions that are designed to produce valuable insights into your unique operation.
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New Questions = New Answers
Each section of The Farm CEO Playbook ends with questions that are designed to get you thinking about your operation in a different way with the hopes of generating new answers.
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Who Is This For?
I grow corn, soybeans, and wheat in the Midwest. That is my experience, my passion, my language. My material will be most relevant and useful to American row-crop producers. If you grow oranges in Florida or watermelons in Ecuador or hydroponic spinach in your basement, the Playbook probably isn't for you.
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My "Nothing Crazy" Promise
I will not ask you to do any of the following:
- Grow a new crop that you are unfamiliar with
- Speculate in the market
- Try my special foliar product (I only sell books)
- Start a new business to turn your crops into whiskey or soap or granola bars
While I have nothing against those ideas, I still believe that a standard grain farm can be successful by growing ordinary crops with extraordinary efficiency.
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The Industry's First 100X ROI Guarantee
I often see companies making yield improvement claims, and I think "If they're so confident, then why don't they put a guarantee on it and give me my money back if it doesn't work?"
So here's my guarantee. If you read the Playbook, answer the questions, think about your operation, and decide that the information isn't going to add $30,000 to your bottom line, then I will give you a full refund. That's 100 times the cost of the book.
Either you get a 100X ROI on this book or you get a refund. Are there any other ideas you are entertaining that have that kind of ROI potential?
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What Customers Are Saying

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